He joined RLH Properties as CEO since August 2023. He has over 30 years of experience in corporate strategy, operations, and brand development. From 2002 to 2011, as Vice President of International Markets at FEMSA Cerveza, he was responsible for the overseas strategy and operations of the brands Dos Equis, Sol, and Tecate. From 2012 to 2020, Luis held various executive positions at Laureate Education Mexico, Universidad del Valle de México, and Universidad Tecnológica de México. As CEO of Laureate Mexico and UVM, he was accountable for the strategy and operations of Mexico’s two largest private universities, encompassing 44 campuses across 22 cities and over 20,000 employees.

He served as CEO of Strategy Primus, a boutique firm specialized in strategy, mergers and acquisitions, and brand development. More recently, he assumed the role of CEO of Grupo Industrial Monclova (GIMSA), a private conglomerate with presence in the mining, industrial, and energy sectors.

Currently, he is a member of the National Council of the Employers’ Confederation of the Mexican Republic (COPARMEX), Atlas Beverages, NEPANOA Consulting, Over Ice Beverages, Christel House, Ebeltec, and T1 Internet.

He holds a bachelor’s degree in Economics from the Tecnológico de Monterrey and a master’s degree in International Business from Thunderbird School of Global Management in Phoenix, Arizona.

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