Eva Rábago joins RLH Properties in 2025 as Digital Marketing Director.

With over 20 years of experience driving digital transformation and revenue growth, Eva brings a wealth of expertise in developing and implementing innovative marketing strategies on both national and international scales. Her career is marked by a proven ability to expand brand presence, enhance profitability, and lead cross-cultural teams.

Eva’s career highlights include spearheading digital initiatives and managing multimillion-dollar P&Ls. She is recognized for her data-driven approach, leveraging insights to optimize outcomes and foster collaboration across departments and industries. Her strategic analysis and technology-inclined approach have consistently delivered exceptional results.

Previously, Eva held key roles as Head of Media Planning at MasterCard, where she led strategic media planning, and as Head of Marketing & CRM at Samsung Electronics, where she directed marketing and customer relationship management initiatives. These experiences strengthened her ability to develop comprehensive and results-oriented marketing strategies.

Eva holds a Bachelor’s in Graphic Design from Centro de Estudios y Ciencias de la Comunicación, a Master’s in Marketing Intelligence & CRM from IEBS Biztech School, and has completed executive education at IPADE Business School. This robust educational foundation, combined with her extensive practical experience, positions her as a leader in the digital marketing landscape.

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