Oscar L. Garcia Joins RLH Properties as Chief Operating Officer (COO) in 2025.

With a career spanning more than 25 years at leading companies such as Heineken, Cervecería Cuauhtémoc Moctezuma, and Coca-Cola Company, Oscar brings valuable multicultural experience and deep knowledge in the development of expansion, marketing, and brand positioning strategies at a national and international level.

Most recently, Oscar served as VP of National Accounts at Heineken Mexico, where he was responsible for all national retail chains such as Oxxo, Walmart, Alsea, and national hotel chains, with very favorable results. At Heineken NV, he held the position of General Director and other senior positions focused on sales team management. Before Heineken, he spent several years at Cervecería Cuauhtémoc Moctezuma (CCM) in Mexico, first as Vice President of Exports, where he established the strategic direction for international markets, and then as VP of Sales for the Central and Eastern US, responsible for all aspects of market development. Earlier in his career, Oscar managed sales for Labatt USA in the Northeast and held various sales and marketing positions at Coca-Cola Company in Mexico.

Oscar holds a degree in Industrial Engineering from Universidad Regiomontana and an MBA from IPADE, as well as several relevant certificates and diplomas in corporate and negotiation skills.

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